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Million Dollar Achiever |
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Simpleology with Mark Joyner and Joel Comm How
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5 Lessons To Make More Money Dear Friend, What you are about to read might be the answer to help you to make more money in your life. To make the learning process easier and more enjoyable, I’ve presented the lessons in a form of story. You’ll find it more entertaining. If you are a quick reader, you might skip through the whole book in less than 1 hour. The story in this book is about Rick, on how he mastered the 5 lessons on how to make more money to be wealthy again. Making money is not as difficult as you think it is, if you know how to achieve it. Once you learn the methods and strategies to achieve it, all you need to do is to ‘tweak’ it for maximum results. Rick woke up in the middle of the night. Disturbed. Disturbed about the fact that his business partner had decided to quit working with him at their law firm. They had been partners for over 5 straight years. His business partner Robert Quinn quitted because he couldn’t take the pressure anymore. Their firm had just filed for bankruptcy recently. Other than that, Robert was diagnosed with heart attack. He really couldn’t take the disastrous pressure anymore. Rick understood his friend very much and he was not going to push Robert anymore. Since he couldn’t sleep, he switched on his notebook to surf the internet. He always does that when he can’t sleep. He finds that the glaring of the computer screen will make his eyes tired and want to sleep. He was wondering, ‘What should I search for online?’ Since Rick was in financial trouble and needed more money… he searched for ‘How to make more money’. As he was searching pages after pages, he found a title in Google, ‘I used to be in debts after my law firm was shut down because of bad business until I found the lessons on how to be wealthy…’ He was thinking, ‘Hey, this sounds like me…’ So Rick clicked on that link. It somehow took him to an online forum page where there were hundreds of people posting in that forum, sharing about their financial problems and how they managed to break free. 5 He kept on reading. There was this post by an ‘active’ member nicknamed ‘wiseman’ that seemed to catch his eye for no reason. Maybe, it was fated for him to read that post. Who knows. Whatever the reason, he clicked on the post’s link. And the post came up. Here’s what the post said: ----------------------------------------------------- If you're reading this article, it means you are a person who wants to make more money in life. :) Who doesn't? Money is not everything in life, but it sure helps to reduce problems if it is used correctly. Some people think that they don't deserve to make more money in life. But you are different. You put effort in to change your life for a wealthier lifestyle. If I say to you that it's easy to make money instantly, that would be a lie, right? It's not easy to make money immediately, but it's worth the effort to put in to ensure that you will have more money to spend in the future. Contradictory to that, it's easy to make money when you know the correct tools and strategies to apply to achieve it. You may not be able to make more money instantly, but you can definitely make more money over a 6 certain period of time with the proven strategies that I've used over and over again. Here's the one secret of making more money easily. Suddenly, the electricity in Rick’s house went out. What a wrong timing for this to happen! It seemed his whole house was out of electricity. He had no choice but to visit the site tomorrow when the electricity is up again. He couldn’t keep on waiting for the electricity to come back. It was time for him to sleep anyway. But he couldn’t stop thinking, what’s the one secret to make more money easily that he’d missed to read? The Next Day… He was early to wake up the next day. The first thing he could remember was to go back to the computer to find that url address again. But unfortunately, he had forgotten to bookmark it. And he couldn’t remember where he’d found it. It seemed to have disappeared. Rick was not going to the office today. No one was in the office anyway. They had to terminate all the staff because of no business and funds coming in. Not only that, Rick had just bought a new apartment in Miami, Florida. When he purchased it last year, business was doing well. This financial problem came in without any notice because of Rick and Robert’s other partner, Karl. Karl had cheated their money after convincing them to buy into the Initial Public Offering (IPO) of Google when the company was about to go public. The problem was, Karl never did buy the stock. He ran away with their money instead. 7 The more Rick thought about it, the angrier he became. And also, disappointed with what Karl had done. ‘How could he?’ Rick’s mind was still fresh about this awful incident. But the worst part was, Rick started to get desperate for money. He hardly spent money anymore and he kept his money tightly like it’s the last drop of water on Planet Earth. He was not planning to go out for breakfast today and he’d brew his own coffee just to save a few dollars. Life was miserable. And he still needed to pay his divorced wife. Desperation for money seemed to take over his mind now. He was no longer the happy and cool person he used to be. All on his mind was, ‘How to get more money!?’ The Email That Changed Rick’s Life… Rick was checking his email (Robert always communicate with Rick through emails), when he saw a new email from someone he didn’t know … at all. It was from ‘wiseman’ of the online forum. Heck. ‘How did this guy finds me?’ Rick questioned himself. Here is the email: ----------------------------------- Hi Rick, It’s ‘wiseman’ here. Just call me Al. 8 I got your email because you had registered at the online forum last night in order to read all those posts. I just want to welcome you to the community. And yeah, I got to know that you had just registered because I’m the moderator for my online forum. Your new found friend, Al. ---------------------------------- ‘So, the forum does actually exist. And ‘wiseman’ or Al got my email because he’s the moderator.’ Rick convinced himself. That’s logical. Nothing’s strange about it. As he was scrolling down his emails, he saw another email from ‘wiseman’: ---------------------------------- Subject: Rick, btw… you need this if you want to be rich. Hi Rick, I’m writing to you again because I want you to know, making money easily has a lot to do with your attitude and mindset. I call this relationship, ‘Money and You’. You see, money is NOT a life. It has no feelings or mind of its own. But you have. And yet, why and how is it possible that so many people in the world treat money as their master? 9 Money is created for you to use it. Not to keep it. I’m not saying you MUST spend it, but to use it… not to keep and stare at it. When it is kept, it’s nothing but a piece of high quality paper or metal. But when it’s used, it becomes a product. Your first lesson, if you want to start making money easily, is you must have the correct mindset, attitude and build positive relationship with money. Those who make money easily understand this relationship. One more thing, to be rich always remember that we live in abundance. Till then, my friend. Al. -------------------------------------------------------- Wow… that’s meaningful… ‘Live in abundance.’ Rick gave that a deep thought for a while. And he realized that he’s not living in abundance… especially in his financial shape right now. Not spending a couple of dollars for his regular breakfast is obviously a signal that he’s not working towards the abundance mindset at all. Al was right about one thing. It’s all about mindset, attitude and the relationship that Rick must have if he wants to make more money. Obviously, if he lives in this scarcity mindset of money, it’s just a matter of time before his financial situation gets worse. 10 This is just not him. Rick is not the type of guy who holds money tightly like it’s the last drop of water on Planet Earth. He can’t keep his mind creative and active to think of ideas when his mind is ‘blocked’ with money scarcity mentality. It just wouldn’t flow. With this poor mindset now, he couldn’t seem to be motivated at all. He told himself, ‘This has to stop. Enough is enough!’ Then, he started to think and feel more positive. It seemed like he can control his thinking and feelings without letting money to influence it. After all, like what Al says, money is just piece of high quality paper and metal if it’s not used. He started to think about what Al says about living in abundance. Rick wanted to get excited and happy about his life again. Life is so much a bigger picture relatively compared to money. And also, he realized that it’s pointless to feel down and sad because it won’t make him richer! He realized too, it all has to do with the mindset and attitude to attract more money in life. Rick Took The First Step… Rick replied to Al’s email, 11 ----------------------------------------- Hey Al, What you said was totally right. Now I have the correct attitude and mindset. I’m ready to make money again and prepared to put in my efforts. Please give me a tip on what should I do next. Your friend, Rick. ------------------------------------------- Each hour, Rick would check his email hoping to get a reply from Al. He was really excited with his newly found friend, and also this knowledge of making more money. Then, at 12.03 am, Al replied: -------------------------------------------- Rick. I’m glad you are back on your feet already. The second lesson to make more money is to build relationship. Logically, you can only make money if someone else gives you the money. It’s all depended on how good your communication is. To be more precise, it depends on how good a ‘salesperson’ you are. You need to ‘sell’ yourself if you want to be rich. Good night. Warm regards, Al. 12 ------------------------------------------- Hhm. Rick started to analyze what Al said. He had always been a good analyst. That is what made him an extremely good lawyer. He can analyze and think of ideas very fast, even under pressure like when in court fighting a case. As he was analyzing to himself, ‘But, I’m a lawyer. I’m not a salesperson!’ Then he remembered lesson #1, the fundamental on how to be rich. Rick needs to think differently. He has to keep his mind open for new ideas and sees things on a different perspective now. That’s right! What Al said was right! Suddenly, his brain started to work like magic. He’s thinking, ‘A real estate broker won’t be able to sell house if he can’t sell! Or, even a doctor can’t make more money if he can’t ‘sell’ himself to build rapport with his patients so that they’ll keep on coming.’ Rick started to think back about how this fact could be true in his career. The fact is, if he were a poor communicator, nobody would hire him to defend any legal case. He also needs to be a good ‘salesperson’ to convince the jury and judge when in court. So, it’s logical that he needs to communicate with other people to make more money. The first person he should communicate with must be none other than his own business partner and close friend, Robert Quinn. He picked the phone at 1.24 am and rang Robert. 13 Robert picked up the phone, ‘Hello, Robert speaking.’ ‘Hey Robert, Rick here. Oh boy… I’m really glad to hear your voice because I think we’ll be able to bring our business back to life and make tons of money.’ ‘Rick, I’m not trying to be negative, but are you insane? I hope you remember that I pulled out from our business already. I don’t want to be involved in it anymore. I’m still angry and upset with what Karl did to us.’ Robert replied reluctantly. ‘Robert, you know what? I had the same thought and feeling as you have… earlier. But not anymore, that’s history. I realized, everything is up to us whether we want to stay in this bad financial situation, or we are strong enough to get up and be rich again.’ They ended up speaking over the phone till 2.30am. That was the longest ever meaningful conversation they had had in their relationship. Rick explained to Robert that, if they can have the correct mindset and attitude towards money, they are half way to achieve financial success. Once they can master that, all they need to do is to be outstanding communicators and convince other people to give them money! He explained to Robert about the first 2 lessons he learned from Al, Lesson #1 - Building a powerful wealthy mindset Lesson #2 – Be an outstanding communicator 14 It’s time for lesson 3 But then, even Rick and Robert realized now that they needed to persuade other people to give them money if they want to be rich, how are they going to do that? They needed a plan. A strategy. Rick told Robert not to worry. He told him that he got to know this guy, Al, online to give him advice. Rick sent another email to Al that day, -------------------------------------------- Hey Al. Rick here again. It seems things are going better now. After I’ve mastered my mindset and attitude, I can ‘sell’ myself well again. But Robert and I need a plan on how to ‘sell’ ourselves. Do you think you can give a tip on how to do that?’ Your friend, Rick. -------------------------------------------- Al replied shortly after that, -------------------------------------------- ‘Rick. You must have a marketing strategy. What you must do is be different from other lawyers. Look around you. How many lawyers are in your city? 15 I think you’ll have competition from other lawyers, especially those more established than you are. What you need to do with Robert is to define your Unique Selling Proposition (USP). In a nutshell, a USP is why the customer should choose you against others. What makes you special and better than the rest? Obviously, you can’t have the lowest fees and yet provide the best services. Logically, that won’t happen. But, you may have something that your competitors lack. Once you know your USP, define your niche market. Doing law is too general. What specifically that you can add value to other people’s lives at what you do best in your work? This is just the fundamental of marketing. If you can accomplish it, you’ll see more results in making money for your business and, of course, for yourself. Your friend, Al. --------------------------------------------------- Rick and Robert couldn’t think anymore. It was too late at night. They decided to call it a night. The next morning… Ring… ring! Rick’s phone was screaming. Rick answered, ‘Helloooo…..(still half asleep)’ Robert was on the line. 16 ‘Hey Rick, I know what’s our USP! And I know who to sell and talk to now! I’m really excited about this. I’ll see you at our usual Starbuck’s outlet for breakfast to discuss this.’ Rick reluctantly woke up. He still wanted to sleep. Gosh, it’s still 7.00am. But the excitement in Robert’s voice made him curious about what Robert has to say. Rick took a quick shower and drove down to Starbucks where they’d meet. Robert was already there, sipping his favorite coffee. They greeted each other. Rick was smiling and started the conversation, ‘So, Robert… what do you have in mind that you wanted to tell me so much this morning?’ Robert replied anxiously, ‘You know Rick… the goldmine is just in front of us. We did not realize that 48% of all the legal cases we did was related to divorce! It sounds funny and weird… but it seems most of our cases relate to defending our clients from losing most of their properties, assets or money to their other half upon a divorce. ‘Yeah, it sounds ironic… defending our clients from losing their money and property to their divorced partners…hahahhahaha….but it’s a fact. But, Robert… how does this become a USP to us?’ Rick asked. ‘Ok. Here’s the part. Because we have done this so many times, it automatically becomes our USP. Let’s say you own asset worth 1 million US dollar and you’re going through a divorce. You might risk losing half, which is $500,000.00 to your ex-partner. Would you rather hire our law firm at $50,000.00 or risk losing $500,000.00 by hiring a cheaper priced lawyer without track record of success?’ 17 You see Rick, our clients who want to protect their money and property in a divorce are filthy rich. They wouldn’t mind much if they invest 5% of their asset in us to save 50%! And our USP is that we have successfully saved over 39 million US dollar for 43 clients in the United States!’ ‘You hit the jackpot buddy!’ Rick shouted happily. Everyone in Starbucks looked at Rick. But he didn’t care. He found his USP, which he knew would eventually make him financially rich again. It might even make him a millionaire. ‘Remember what Al says? Once we got our USP, we need to find the market. That’s easy. We can find database of recent divorce cases.’ Rick’s brain started working fast. On that day, they set out to find how many divorce cases there were in their city. After a day of calling prospects who had just divorced, they found 11 multi millionaires who want to ‘protect’ their property but don’t know how! Robert and Rick got to work. They met up with their prospects one by one. Because of their improved communication skill, they easily build rapport on the first time meeting the multi millionaires. And the prospects just love them! Rick used his communication ability to ‘sell’ himself and persuaded his prospects to hire them. After a week, both of them landed 4 clients. The next week, another 3 clients. In that month, they got 11 clients to ‘protect’! 18 Robert and Rick worked hard for these people and finally, after 6 months…they cleared all their debts and were again profiting from their law firm business. Clients kept coming to them. They had become the ‘Divorce Expert’ lawyers. Al’s email. As Rick was downloading his email, he saw Al’s email. ‘Gosh, I completely forgot about Al. He’s the guy who taught me the lessons on how to make more money.’ He opened Al’s email: ------------------------------------------------- Hi Rick, It’s been sometime I did not hear from you. I’m glad you are making more money now, and out of debts. But you are still missing something, Rick. Remember the first time you visited my forum but did not finish reading the article? Here’s the complete article: If you're reading this article, it means you are a person who wants to make more money in life. :) Who doesn't? Money is not everything in life, but it sure helps to reduce problems if it is used correctly. Some people think that they don't deserve to make more mo-ney in life. But you are different. You put effort in to change your life for a wealthier lifestyle. If I say to you that it's easy to make money 19 instantly, that would be a lie, right? It's not easy to make money immediately, but it's worth the effort to put in to ensure that you will have more money to spend in the future. Contradictory to that, it's easy to make money when you know the correct tools and strategies to apply to achieve it. You may not be able to make more money instantly, but you can definitely make more money over a certain period of time with the proven strategies that I've used over and over again. Here's the one secret of making more money easily. Use other people's time, skill, talent, networks or money. Don't waste your time trying to figure out a solution if someone else already has the key to solve the problem. Is it ethical to 'use' other people's resources? Of course it is as long as you are creating a win/win offer to that person rather than exploiting them. The rich call this LEVERAGING. I call this a smart rich idea. Most of the rich people use this secret in their life to make more money. Let's look at mlm leaders. They 'leverage' on their downlines to make them more money and work less themselves. 20 How about Fortune 500 companies? Nike, Dell, StarBucks and all those companies leverage on their staff to make more money. I use the internet as leverage for getting my product to sell to a mass market. The tip here is - to make more money is to understand and learn how to use leverage so that it creates a win/win situation for everyone. If you don't leverage, you'll be trading your time for money. This way, you'll be worn out fast and your output is equivalent to your input. That's not really impressive if you want to make more money easily. Look around you. See what you can leverage on in your business or job. Read it and use the tip. You’ll make more money after that. Cheers Al. ------------------------------------------- Rick now knew he needed to leverage on something if he wants to be on the next level of making more money in life… easily. 21 That was when he remembered one client who owns a local Tv network. ‘What happens if I can appear live on Tv? Would Tv makes a good leverage? Definitely. Thousands of Americans will be watching me.’ Rick called James Anderson up. James was the owner of Sound Cable 5 Tv Network Inc. ‘James, remember me? Rick, your lawyer who saved you $7.6 million US dollar from lost to your wife because of your divorce?’ ‘Sure I do, Rick! You are a life savior to me!’ James answered. ‘What can I do for you, buddy?’ ‘I am thinking of appearing live on Tv to add value to your viewers. This is going to sound strange, but I would appreciate it if I can appear on your ‘Executive Today’s Challenge’ channel. I watch the channel every time. Last week, your company invited a real estate broker to be interviewed on how he purchased a property worth $50,000.00 and managed to sell it at $500.000.00 after 2 years. I can be interviewed on how to avoid wasting time when you are filing for divorce without spending thousands of dollars. You know I can do it, James. I’ve done it for you.’ James agreed to put Rick on the next week’s show. It was a blast on that day he appeared live on ‘Executive Today’s Challenge’ talk show. More people ended up hiring Rick to help them! 22 Rick hired 2 more new staff to take care of the administration and another lawyer to help them out. He would no longer accept ‘normal’ clients. All his clients must pass certain criteria before they could hire him and Robert. Both of them were doing this because they have to be very selective toward clients now. Rick would handle more important clients whereas the new lawyer Jonathan handled the less important clients. Business was good. But Rick thought they could still make more money easily. So, Rick was going to ask Al for one last advice … Lesson 4 Rick started typing his email to Al… --------------------------------------------- Hey Al. I owe a huge thank you for all your help. Your simple words and advice have turned into wisdom of making money when I put it into practice. I’m not trying to be greedy, but I think I can do more. What else I might be missing, Al? Can you please advise? Your friend, Rick. -------------------------------------------- The next day, Al replied: 23 -------------------------------------------- Hey Rick, You are not being greedy. In lesson #1 of attitude and mindset, you MUST learn that you deserve to be rich if you put in efforts. I do agree with you, you are still missing another way of making money. It’s called multiple streams of income. With your credibility and skill today, it’s easy to get other streams of income without working. Sometimes, it doesn’t require your efforts at all. Maybe, all you need to do is make one or two phone calls. I know Jason Curtis, one of your recent clients, whom you helped to save 12 million US dollar. I’m sure he is very grateful to you. Do you know that he’s in the middle of taking public his latest dot com company, BizNet InfoTech Inc this year? You could profit from this without working at all. If you have money, you can ride on his IPO and strike gold. But if you don’t have money to invest, you can still make heck lots of money. How? I’m sure Jason is looking for joint-venture partners to invest in his company. To be a public-listed company, he needs as much fund as possible. With your network, I’m not surprise you’d have a few potential jointventure partners you can introduce to Jason. In return, you can simply ask Jason to give a small percentage of the company’s stock when it gets listed. If it doesn’t, nobody lose. You don’t lose anything because all you need to do is make a few phone calls. Keep me posted once you’ve successfully made money from this simple idea. After you have done this, I have a final lesson for you to make more money easily in life. 24 Your friend, Al. ----------------------------------------------- Another ‘Aha’ had just hit Rick’s head. He knew Jason quite well. In fact, he was just having dinner with him last week in Jason’s sports club. But he did not ask Jason about his business. Jason was the type of guy who doesn’t brag. So, if you don’t ask, he doesn’t tell. He remembered James Anderson, the guy who owns the Tv network. James was looking for some business to invest in. Well, well... what other investment could be better than investing into Jason’s promising dotcom company. After making some phone calls, Rick hooked both of them together and the rest was history. Rick didn’t have to bother about everything. The company was scheduled to be listed by end of the year. By that time, he’d make over US $100,000.00 by just selling away his free company stock. He started to see how easy it is to make money with what he already knows and have. Rick’s life been improving… Rick remembered that he still miss the last lesson. He replied to Al’s last email: 25 ----------------------------------------------- Hi Al, I’m sending this email to ask for the last lesson to make more money easily. I hope you’ll let me know as I’m ready for it now. Cheers Rick. ----------------------------------------------- Al only replied after a week: ----------------------------------------------- Hey Rick, You are already using the last lesson of making money everyday… but not to make money. It’s called the internet. The methods you are doing now to make more money are the conventional business methods, or the offline world. The online world of making money is another paradigm. I did not reply to you for a week because I was on vacation in Switzerland and yet, because of the internet... I was still able to make money. Not only the internet is low-cost, but it’s nearly all automated. I’ve got customers all around the world buying my products online and it’s all handled by system. Then while I was in Switzerland, I was coaching some of my clients using emails. So, if you are not using the internet to make money, you are wasting a huge opportunity. Your friend, 26 Al. ----------------------------------------------- Rick now wondered what he could sell online. He called up Robert to brainstorm on this. After 30 minutes, Robert was at Rick’s house. ‘What Al said was totally right. We are already making lots of money by selling to clients mainly from our city. No doubt there are a few clients from other states but with the internet, we can reach other people in the whole of United States easier and cheaper! Not to mention… the world.’ Rick said. ‘Yeah. I totally agree with you. This is great…but what can we sell?’ Robert interrupted. ‘How about selling information…like books?’ Rick followed. ‘Better still… why not sell ebook? This way, we don’t even have to ship any tangible products or stock up inventory. We can write what we know that will add value to other people’s life.’ Robert was excited. After hours of brainstorming, they came up with what information they’d sell online. An ebook titled, ‘101 Tips on How to win a divorce and save all your money’. They finished it in less than a week. It’s just an ebook compilation of 101 tips that they have used for their clients! It’s not like authoring a book with great stories in it. After 1 year, their online business was 80% automated. It was worth every single effort they put in to market online because they didn’t have to work anymore, and yet they still receive regular sales each month. It was not a lot of money, but enough to pay for their office rent and their administrative clerks. Since the day Rick discovered all 5 lessons to make more money in his life, he never received any email from Al anymore. Even if Rick emailed Al, he never got a reply. It was a mystery who Al was… but Rick has achieved his dream and goal finally by understanding and applying the 5 lessons to make more money easily. ------------------------------the end-----------------------------
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